A quiet couple in Berkeley got sick of being ignored by the system. So they built a new one. How MoveOn changed the face of fundraising, brought P2P to political advertising, and reinvented grassroots activism.
A GoMeme is a specially modified piece of content that spreads virally along social relationships in a manner that benefits every site that helps it spread. (BEING IN A SMALL WORLD IS NOT GOOD UNLESS YOU ARE A VIRUS)
S. Manouchehri, and U. Winand. Handbook of Research on Web 2.0, 3.0 and X.0: Technologies, Business and Social Applications, IGI Global, Hershey, USA, (2009)
M. Hepp, D. Bachlechner, and K. Siorpaes. WikiSym '06: Proceedings of the 2006 international symposium on Wikis, page 143--144. New York, NY, USA, ACM, (2006)