Discover what people are really saying on Twitter. With Twitrratr you can distinguish negative from positive tweets surrounding a brand, product, person or topic
Here's a great conference presentation by Beth Kanter at the recent Bridge Conference, which looks at linking social media success metrics to strategy. For a fuller write-up of Beth's conference presentation, see her article in Social Media Today: Bridge Conference: Social Media ROI: Maping metrics to strategy. Related SMIL Handbook resource: Measuring social media success