Create more than just blog posts and pages. Add new content types with only the fields you need. Customize exactly how each content type's list and detail pages appear.
All of these tutorials range from basic learning for the beginner, to advanced for the expert who wants to learn new techniques. Basically everyone can take something from these tuts.
This plugin is streamlined for some best practices for Wordpress SEO. While it gives you many options the defaults reflect the settings I recommend using.