For-profit universities in the US have a record of aggressive marketing practices, poor completion rates, and producing graduates with uncertain job prospects and high levels of debt. So why would Purdue University, a state university in Indiana founded in 1869, buy Kaplan University, a for-profit institution with a record of federal investigations and lawsuits from former students? Purdue is eager to offer online education, and acquiring Kaplan was cheaper that building a new system form scratch, Purdue president Mitch Daniels said in a statement. The school doesn’t have to pay anything upfront, and “will enter into a long-term transition and support agreement, with a buy-out option after year six,” according to a FAQ page. For-profit universities in the US have a record of aggressive marketing practices, poor completion rates, and producing graduates with uncertain job prospects and high levels of debt. So why would Purdue University, a state university in Indiana founded in 1869, buy Kaplan University, a for-profit institution with a record of federal investigations and lawsuits from former students? Purdue is eager to offer online education, and acquiring Kaplan was cheaper that building a new system form scratch, Purdue president Mitch Daniels said in a statement. The school doesn’t have to pay anything upfront, and “will enter into a long-term transition and support agreement, with a buy-out option after year six,” according to a FAQ page. Public universities have been forced to become more entrepreneurial as states have dramatically cut funding. It’s no surprise that Daniels, the former Republican governor of Indiana who slashed the state’s higher-ed budget, would be pushing Purdue to find new sources of revenue. Still, it’s an unexpected turn in American higher education, with a market-driven disruptor swallowed by the stodgy old incumbents. But it may be that the for-profit executives just misread the market signals: Students, it seems, didn’t just want convenient education; they also wanted it to be p