Business narrative is a set of techniques based on the collection and interpretation of stories collected from a workplace. This technique is most effective when applied to seemingly intractable problems such as culture change, trust, innovation, leadersh
R. Aviv, Z. Erlich, и G. Ravid. The 3rd IEEE International Conference on Advanced Learning Technologies, 2003. Proceedings, стр. 145 -- 149. (июля 2003)