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Enterprises lack understanding around value added and "competitive advantage" derived from the social tools such as social bookmarking & social networking sites. This is driven by fear.
Ein sehr interessanter Aufsatz von Ansgar Zerfaß, der auch Interessantes zum Thema Corporate Communication zu sagen hat: "Corporate Blogs - Einsatzmöglichkeiten und Herausforderungen".
D. Rosca, S. Greenspan, M. Feblowitz, and C. Wild. Requirements Engineering, 1997., Proceedings of the Third IEEE International Symposium on, (January 1997)