Or how Sigmund Freud, his nephew and a box of cigars forever changed American marketing. By Lisa Held American Psychological Association December 2009, Vol 40, No. 11Women sporting cigarettes as a symbol of female empowerment and the ubiquitous bacon-and-egg breakfast were two public relations campaigns inspired by Freudian ideas. The link between theory and practice was Edward L. Bernays, the acknowledged father of public relations and nephew of Sigmund Freud.
A. Westhues, J. Ochocka, N. Jacobson, L. Simich, S. Maiter, R. Janzen, and A. Fleras. Qualitative health research, 18 (5):
701-717(May 2008)M3: Article; Accession Number: 31995123; Westhues, Anne 1 Ochocka, Joanna 2 Jacobson, Nora 3 Simich, Laura 4 Maiter, Sarah 5 Janzen, Rich 2 Fleras, Augie 6; Affiliation: 1: Wilfrid Laurier University, Kitchener, Ontario, Canada 2: Centre for Community-Based Research, Kitchener, Ontario, Canada 3: Centre for Addiction and Mental Health, Toronto, Ontario, Canada 4: Centre for Addiction and Mental Health and University of Toronto, Toronto, Ontario, Canada 5: York University, Toronto, Ontario, Canada 6: University of Waterloo, Waterloo, Ontario, Canada; Source Info: May2008, Vol. 18 Issue 5, p701; Subject Term: CULTURAL competence; Subject Term: GROUNDED theory; Subject Term: MENTAL health; Subject Term: ACTION research in public health; Subject Term: MENTAL health services; Subject Term: RESEARCH teams; Author-Supplied Keyword: complexity; Author-Supplied Keyword: critical methods; Author-Supplied Keyword: cultural competence; Author-Supplied Keyword: grounded theory; Author-Supplied Keyword: knowledge construction; Author-Supplied Keyword: mental health and illness; Author-Supplied Keyword: mixed methods; Author-Supplied Keyword: multiple methods; Author-Supplied Keyword: participatory action research (PAR); NAICS/Industry Codes: 621330 Offices of Mental Health Practitioners (except Physicians); NAICS/Industry Codes: 622210 Psychiatric and Substance Abuse Hospitals; NAICS/Industry Codes: 623220 Residential Mental Health and Substance Abuse Facilities; Number of Pages: 17p; Illustrations: 3 charts, 2 diagrams; Document Type: Article.