An entry point to the works of Piller on open innovation, have to look through it, if there is something concerning service adoption or service innovation
T. Verwaest, C. Bruni, M. Lungu, and O. Nierstrasz. Proceedings of the 2011 ACM international conference on Object oriented programming systems languages and applications, page 959--972. New York, NY, USA, ACM, (2011)
T. Linner, M. Kranz, L. Roalter, and T. Bock. Proceedings of the 2010 Sixth International Conference on Intelligent Environments, page 295--300. Washington, DC, USA, IEEE Computer Society, (July 2010)