<p>Two weeks ago, Apple allowed the use of In App Purchase on Free apps. It is something that I was not expecting, since they’ve said that free apps would be always free.</p> <p>But now everything is different. With IAP (In App Purchase) for free apps, the business model is completely distinct and in my point of view, it is much better. I don’t know about you, but in my case, I cannot remember the number of times that I haven’t downloaded the paid app only because I would have to search for it, and download it…..it sounds a little bit lazy, doesn’t it? Well I agree, but I think that you have done it many times, even when you’ve liked the free version.</p> <p>So, this new Business model introduced by IAP on free apps seems to be more profitable, because now, if the user wants to upgrade for the paid version, it is only a meter of unlock the paid functionality, or other minor actions.</p> <p>Yes, I really like this model and because of that I postpone in one week the submission of a new