Chris Anderson's blog about the shift away from mass marketing toward niche marketing, and the implications of this (and other effects of the IT revolution that make Long Tail possible) for the future of society.
T. Mizuno, M. Toriyama, T. Terano, и M. Takayasu. Abstract Book of the XXIII IUPAP International Conference on Statistical Physics, Genova, Italy, (9-13 July 2007)