(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
The first Twitter focused creative agency is making headlines, and so is Twitter. Cherp is dedicated to finding brilliant ways to leverage Twitter - from Twitter strategies, Twitter brand management, Twitter event marketing and more...there are hundreds of social networks to keep track of, so we'll manage Twitter for you!
Auf der KnowTech2008 habe ich aus unserem Projekt Lernet 2.0 berichtet. Es ging mir dabei weniger darum, die Services, die wir für die Lernet-Community entwickeln und bereitstellen, vorzustellen. Es ging mir dort darum, die Möglichkeiten für den Einsatz von Web 2.0 Tools in der täglichen unternehmensinternen als auch –übergreifenden Projektarbeit aufzuzeigen. Wir verwenden im Projektteam Anwendungen fürs Projektmanagement, für die Releaseplanung, für das Anforderungsmanagement, für die Kommunikation, für die Zusammenarbeit und dabei nutzen wir Web 2.0 Services.
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
Baseline takes a close look at the origins of the Enterprise Social Messaging Experiment (ESME)--an enterprise social networking and microblogging collaboration application initially-based on SAP technology.
We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.
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A. Java, X. Song, T. Finin, und B. Tseng. WebKDD/SNA-KDD '07: Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis, Seite 56--65. New York, NY, USA, ACM, (2007)
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B. Krishnamurthy, P. Gill, und M. Arlitt. WOSP '08: Proceedings of the first workshop on Online social networks, Seite 19-24. New York, NY, USA, ACM, (2008)
H. Kwak, C. Lee, H. Park, und S. Moon. WWW '10: Proceedings of the 19th international conference on World wide web, Seite 591--600. New York, NY, USA, ACM, (2010)