Web Schema is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
There's clear demand from searchers who increasingly expect user reviews as part of their local search experience. Social and local search are on a clear path towards merging.
Search algorithms & popularity factors: link, social, click, blog, industry. Since modern search engines are concerned with popularity and not direct relevancy, & big firms up the price of text link buying beyond affordability...
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