Search algorithms & popularity factors: link, social, click, blog, industry. Since modern search engines are concerned with popularity and not direct relevancy, & big firms up the price of text link buying beyond affordability...
There's clear demand from searchers who increasingly expect user reviews as part of their local search experience. Social and local search are on a clear path towards merging.
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Last week, Aaron Wall had a guest post on Search Engine Land that originally had the headline "How To Buy A #1 Organic Search Ranking On Google." Aaron has been doing so many anti-Google posts since around July that other people started to notice several