A GoMeme is a specially modified piece of content that spreads virally along social relationships in a manner that benefits every site that helps it spread. (BEING IN A SMALL WORLD IS NOT GOOD UNLESS YOU ARE A VIRUS)
B. Bollob&\#225;s, C. Borgs, J. Chayes, und O. Riordan. SODA '03: Proceedings of the fourteenth annual ACM-SIAM symposium on Discrete algorithms, Seite 132--139. Philadelphia, PA, USA, Society for Industrial and Applied Mathematics, (2003)