This post provides an annotated bibliography of some work on using social media (in particular Facebook) as a pre-registration/pre-university/induction tool. The references given can also be found at my Delicious site. Some examples of the use of Facebook for induction purposes are given at the end.
The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. The biggest spike occurs at 3:00 p.m. ET on weekdays. Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period. Fans are less active on Sunday compared to all other days of the week.
Until recently no one had taken it upon themselves to do concentrated, outsider examination of the News Feed - Top News versus Most Recent (both are filtered) - to see what's going on. Tom Weber staged a one-month experiment to unpack the algorithm, and came out with 10 of Facebook's secrets - and if you're crafty, a way to game the News Feed to ensure that you come up more often than others.
R. Gross, A. Acquisti, и H. Heinz. WPES '05: Proceedings of the 2005 ACM workshop on Privacy in the electronic society, стр. 71--80. New York, NY, USA, ACM, (2005)