I’m sort of obsessed about iteration speed. I’ve written about this in the past and it deserves more posts in the future, but the quick summary is that iteration speed is always going to be the strongest competitive advantage in this industry. There’s of course many ways we can iterate faster, but for today let’s focus on two particular aspects of it: testing and deploying more often.
In the spring of 2010, I was privileged to have a conversation with Simon Schaffer, who pointed me to the work of a sociologist and philosopher of science named Harry Collins. This year, I discovered and read Collins' new book, Tacit and Explicit Knowledge, and a somewhat older book, The Shape of Actions (co-authored with…