A survey cutting across all departments found at U.S. business schools was conducted to assess the readerships of 130 journals. The survey results can help researchers both in their understanding of the composition of potential readers at given journals and in the process of selecting journals for a desirable target audience. Survey respondents also reported the degree to which articles published in various journals have stimulated their thinking and in how far publications in particular journals are believed to help in increasing the researcher’s academic reputation.