Implications for practice and research: -There is scope for public health to consider non-alcoholic beverages as a potential strategy to reduce alcohol consumption in adults who drink excessively. -Future research should explore whether non-alcoholic beverages can reduce alcohol consumption in a wider range of countries and in different population groups, such as individuals with a diagnosis of alcohol dependence. To read the full article, choose Open Athens “Institutional Login” and search for “Midlands Partnership”.