First and for all, QOAM aims at authors who want to publish their article in open access in a high quality journal and for a reasonable price. Then there is the library community: QOAM enables libraries to apply this competence anew in the open access world by publishing Journal Score Cards and give journals feedback on how to improve. Last but not least, QOAM makes the world of academic publishing transparent to policy makers, journalists, and the public at large.