Millions in the UK are already registered with Facebook, or similar social networking tools such as MySpace, Bebo and Friendster, to conduct part of their private lives online, and it's growing at a huge rate.
"Socializing doesn’t scale. Once a group reaches a certain size, each participant starts to feel anonymous again, and the person they’re following — who once seemed proximal, like a friend — now seems larger than life and remote." And that's why we don't want to run a University-wide Tornado server