Today, a YoUser's personal IT infrastructures and services often are equal to or better than even sophisticated enterprises. The emergence of Internet platforms, new technologies and a nearly ubiquitous Internet access furthered this evolution exploiting the limits of traditional media.
Superior and clever presentation layers in terms of quality, cross-platform capabilities, video, audio, probably also offline storage(AMASS) will be a requirement to leverage these trends.
The gravity has further shifted to sites featuring online video and entertainment especially among very young target groups. BBC brought an excellent special about online video and the future of TV: