What social marketing is not: - Viral marketing - Word of mouth marketing - Dating or matchmaking services - Public service announcements - Focus groups - Cause marketing (companies adopting a cause to improve their image and get more sales) What
...our attempt at integrating terminologies between different disciplines, which look at the problem differently, so some of the terms have different meanings in different disciplines.
The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healt