I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
IBM® Mashup Center is designed to provide an easy to use business mashup solution, supporting line of business assembly of dynamic situational applications - with the security and governance capabilities IT requires.
The first Twitter focused creative agency is making headlines, and so is Twitter. Cherp is dedicated to finding brilliant ways to leverage Twitter - from Twitter strategies, Twitter brand management, Twitter event marketing and more...there are hundreds of social networks to keep track of, so we'll manage Twitter for you!
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
Baseline takes a close look at the origins of the Enterprise Social Messaging Experiment (ESME)--an enterprise social networking and microblogging collaboration application initially-based on SAP technology.
Auf der KnowTech2008 habe ich aus unserem Projekt Lernet 2.0 berichtet. Es ging mir dabei weniger darum, die Services, die wir für die Lernet-Community entwickeln und bereitstellen, vorzustellen. Es ging mir dort darum, die Möglichkeiten für den Einsatz von Web 2.0 Tools in der täglichen unternehmensinternen als auch –übergreifenden Projektarbeit aufzuzeigen. Wir verwenden im Projektteam Anwendungen fürs Projektmanagement, für die Releaseplanung, für das Anforderungsmanagement, für die Kommunikation, für die Zusammenarbeit und dabei nutzen wir Web 2.0 Services.
We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.
A. Java, X. Song, T. Finin, и B. Tseng. WebKDD/SNA-KDD '07: Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis, стр. 56--65. New York, NY, USA, ACM, (2007)
D. Karger, и D. Quan. Web Semantics: Science, Services and Agents on the World Wide Web, Selcted Papers from the International Semantic Web Conference, 2004 - ISWC, 2004, Hiroshima, Japan, 07-11 November 2004, 3 (2-3):
147-157(октября 2005)