An RSS reader ranks articles and RSS feeds based on monitoring user interactions with each article. In an enterprise version, ranking can reflect the interactions of multiple users with RSS feeds and articles. Monitored user interactions can include reading an article, tagging, forwarding, emailing and the like.
I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
D. Zhao, and M. Rosson. Workshop on Social Networking in Organizations, November 9, 2008, San Diego, (2008)File: http://research.ihost.com/cscw08-socialnetworkinginorgs/papers/zhao_cscw08_workshop.pdf.
T. Anderson, and J. Dron. Handbook of Research on Social Software and Developing Community Ontologies, page 1-17. Information Science Reference, (2009)
E. Rader, and R. Wash. CSCW '08: Proceedings of the ACM 2008 conference on Computer supported cooperative work, page 239--248. New York, NY, USA, ACM, (2008)
W. Hesse, D. Müller, and A. Ruß. Poiesis & Praxis: International Journal of Technology Assessment and Ethics of Science, 5 (3):
159-183(September 2008)