I just came back from the 2019 Learning Analytics and Knowledge (LAK) conference hosted by Arizona State University. This conference, surely one of my favorites, is inching to its 10th anniversary next year. I still remember when I was in the 2nd year of my PhD in 2010, Chris Teplovs told me about an exciting, upcoming gathering of 60~ people in Banff, Canada to discuss a thing called “learning analytics.