Flickr Related Tag Browser. Einfach ein Stichwort eingeben und es erscheinen 36 Bilder. Klickt man danach auf ein beliebiges Bild dann öffnet dieses neben der Vorschau. Nun das ist noch nicht wirklich etwas Revolutionäres, aber wenn man die Maus aus de
[updated with Tagommenders paper – thanks Shilad.] The organizers of the World Wide Web conference recently announced the list of accepted papers for this year’s event. In the Social Networks and Web 2.0 track (chaired by Elisa Bertino and Lada...
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
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D. Wangsadirdja, J. Pfister, K. Kobs, und A. Hotho. Proceedings of the The 17th International Workshop on Semantic Evaluation (SemEval-2023), Seite 1090--1095. Toronto, Canada, Association for Computational Linguistics, (Juli 2023)
D. Schlör, J. Pfister, und A. Hotho. 2023 the 7th International Conference on Medical and Health Informatics (ICMHI), Seite 136–141. New York, NY, USA, Association for Computing Machinery, (2023)
A. Dulny, A. Hotho, und A. Krause. Machine Learning and Knowledge Discovery in Databases: Research Track, Seite 438--455. Cham, Springer Nature Switzerland, (2023)