The growing public perception is that PDF is too bulky and increasingly too opaque for the networked world. This is because PDF’s have not kept up with the prevailing trends of transparency, findability, and collaboration. PDF is important as a container with certain rights & privileges (DigSig, Security, Markup, Forms), but the data inside a PDF is far more important. Currently, PDF’s are way too opaque, too bloated, and do not clearly convey value to most users. This is especially true on mobile (why would I chose to view PDF on mobile if not required by an enterprise I need to engage with?). For most enterprises and customers, PDF is a cloud of data more than a display standard. It’s value is no longer in consistent display of fonts and formatting. It’s in the data within the millions of PDF’s that the IRS has, for example. Even as a Forms front-end it’s difficult to see why Reader/Acrobat is a better solution than a robust customizable Flash interface. The Flash-based Portfolios feature is a step in this direction.