A decade ago, the thought of a company such as Lego getting involved in higher education would have been scoffed at by Danish academics. Private universities are not currently permitted, and public ones cannot charge tuition fees. However, the country's government is preparing a change to the law to allow private universities, and its academics are hacked off.
Quite co-incidentally - or was it? - Danish corporation Lego announced it had advanced plans to establish a private university. Lego admitted to having discussed the idea with the minister on several occasions.