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1Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
L. Honsel, M. Klaus, and R. Wagner. Proceedings of Australia & New Zealand Marketing Academy 2011 Conference, page 1-10. (2011)
13 years ago by @rwagner
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2011
Direktmarketing_im_Wandel
myown
product_line_extension
social_network_analysis
2011Direktmarketing_im_Wandelmyownproduct_line_extensionsocial_network_analysis
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1Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel
D. Schneider. HNA, (12.Februar 2011 2011)
13 years ago by @rwagner
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2011
Kompetenz_und_Wissenschaftstransfer
2011Kompetenz_und_Wissenschaftstransfer
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1Integriertes Marketing: Der Kunde im Fokus
R. Wagner. Acquisa, (Dezember 2011)
13 years ago by @rwagner
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2011
Kompetenz_und_Wissenschaftstransfer
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myown
2011Kompetenz_und_Wissenschaftstransferjournalmyown
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2Broadening the View on Customers` Propensity to Leave a Relationship
R. Wagner, and C. Falkenreck. (November 2011)
13 years ago by @rwagner
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2011
invited_talk
relationship_marketing
speech
2011invited_talkrelationship_marketingspeech
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2Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining
K. Bloch, and R. Wagner. (March 2011)
13 years ago by @rwagner
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2011
Negotiation
myown
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2011Negotiationmyownworking-paper
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2Facing Bargaining Power
R. Wagner, and K. Bloch. (2011)
13 years ago by @rwagner
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2011
Negotiation
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1Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden
R. Wagner, and J. Krause. Social Media Magazin, 2011 (3): 40-42 (2011)
14 years ago by @rwagner
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2011
Kompetenz_und_Wissenschaftstransfer
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1Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0
R. Wagner. Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele, Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM), Bonn, (June 2011)
14 years ago by @rwagner
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2011
contributions
myown
2011contributionsmyown
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1The Role of Intuition and Deliberation in Negotiations
K. Bloch, and R. Wagner. (2011)
14 years ago by @rwagner
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2011
Negotiation
contributed_talk
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2Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?
K. Bloch, and R. Wagner. (Mai 2011)
14 years ago by @rwagner
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2011
Negotiation
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2011Negotiationinvited_talkspeech
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2Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?
K. Bloch, and R. Wagner. (March 2011)
14 years ago by @rwagner
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Negotiation
myown
working-paper
2011Negotiationmyownworking-paper
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2The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study
C. Falkenreck, and R. Wagner. Journal of Marketing Management, 3-4 (27): 225-242 (2011)
14 years ago by @rwagner
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2011
journals
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1Direct Marketing for Best-Agers: In Dialogue with Challenging Customers
M. Parwoll, and R. Wagner. Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport, Bock, Bad Honnef, (2011)
14 years ago by @rwagner
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2011
Direktmarketing_im_Wandel
contributions
myown
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1Websites and Blogs
R. Wagner. Green Consumerism, 6, SAGE Publications, (2011)
15 years ago by @rwagner
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2011
Direktmarketing_im_Wandel
contributions
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BibSonomy

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publications (hide)14
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1Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits

1Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel

1Integriertes Marketing: Der Kunde im Fokus

2Broadening the View on Customers` Propensity to Leave a Relationship

2Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining

2Facing Bargaining Power

1Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden

1Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0

1The Role of Intuition and Deliberation in Negotiations

2Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?

2Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?

2The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study

1Direct Marketing for Best-Agers: In Dialogue with Challenging Customers

1Websites and Blogs

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