It must be really tough being a stupid company on the Internet. Once you make a silly decision and it's out there, travelling via the Interwebs, you'll pay for it very dearly - and probably would be paying for it forever, as it is likely to become the first thing that customers discover about you on Google. We have a growing number of various consumer advocates blogs and online groups to thanks for that. The rise of Twitter has even compensated for the relative decline in the power of once very powerful blogs like The Consumerist - which have seen themselves somewhat silenced by the proliferation of aggressive "search engine optimization" services like ComplaintRemover.com, which remove / demote links to online complaints about companies and their products (or that Mother of All Complaints - their customer service). And still - blame it on social media, but almost every time I see a group of bloggers and social media guys take on a company that has made an outright stupid decision, they usually win. Not only because they are right, but because the company usually ends up paying much higher fees in publicity services to deal with a swell of the negative publicity - all embedded in the precious Google juice - than the losses it would incur from dealing with complaints from their conservative customers, who may want to restrict the publication of certain materials - be that photos of breast-feeding mothers or rankings of adult products.