IT involves the search for new opportunities through the introduction of new products into new markets. This kind of diversification strategy is one of the most risky and costly for company.
TOWS analysis is method of the strategic analysis, involving systematic and comprehensive assessment of external and internal factors that determine current competitive position and growth potential of the company. TOWS analysis is closely related to more popular SWOT analysis.
K. Woźniak. Publiczne wsparcie przedsiebiorstw w okresie spowolnienia gospodarczego -- katalog dobrych praktyk i wniosków z realizacji projektu Instrument Szybkiego Reagowania, Polska Agencja Rozwoju Przedsiebiorczości, (2014)