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Split or Steal? Cooperative Behavior When the Stakes Are Large., , and . Manag. Sci., 58 (1): 2-20 (2012)The Loser's Curse: Decision Making and Market Efficiency in the National Football League Draft., and . Manag. Sci., 59 (7): 1479-1495 (2013)Behavioral economics: Past, present, and future. American Economic Review, 106 (7): 1577--1600 (2016)Price reactions to dividend initiations and omissions: Overreaction or Drift?, , and . The Journal of Finance, 50 (2): 573-608 (June 1995)Experimental Tests of the Endowment Effect and the Coase Theorem, , and . Journal of Political Economy, 98 (6): 1325 (Jan 1, 1990)doi: 10.1086/261737.Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure.. Marketing Science, 27 (1): 12-14 (2008)Mental Accounting and Consumer Choice.. Marketing Science, 27 (1): 15-25 (2008)Financial decision-making in markets and firms, and . NBER working paper series National Bureau of Economic Research, Cambridge, Mass., (1994)Price reactions to dividend initiations and omissions, , and . NBER working paper series National Bureau of Economic Research, Cambridge, Mass., (1994)Myopic loss aversion and the equity premium puzzle, and . NBER working paper series National Bureau of Economic Research, Cambridge, Mass., (1993)