The authors discuss the motivations for this special issue and propose a conceptual frameworkpertaining to the issue’s theme. Using this frameworkas a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the Internet.
Online Store für Musik auf Amazon ist seit Jänner 2008 komplett DRM-frei und konkurriert damit direkt mit Apple's iTunes Store, welcher bis jetzt nur von EMI DRM-freien Content anbietet.