%0 Journal Article %1 journals/mktsci/LiKVP16 %A Li, Hongshuang (Alice) %A Kannan, P. K. %A Viswanathan, Siva %A Pani, Abhishek %D 2016 %J Mark. Sci. %K dblp %N 6 %P 831-848 %T Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci35.html#LiKVP16 %V 35

@article{journals/mktsci/LiKVP16, added-at = {2022-10-02T00:00:00.000+0200}, author = {Li, Hongshuang (Alice) and Kannan, P. K. and Viswanathan, Siva and Pani, Abhishek}, biburl = {https://www.bibsonomy.org/bibtex/28fde728996daa4df6f464d3208b232a2/dblp}, ee = {https://doi.org/10.1287/mksc.2016.0987}, interhash = {046988a8652b06835275bda8d81026f8}, intrahash = {8fde728996daa4df6f464d3208b232a2}, journal = {Mark. Sci.}, keywords = {dblp}, number = 6, pages = {831-848}, timestamp = {2024-04-09T04:02:45.000+0200}, title = {Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci35.html#LiKVP16}, volume = 35, year = 2016 }