Author of the publication

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.

, , , and . Mark. Sci., 35 (6): 831-848 (2016)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising., , , and . Mark. Sci., 35 (6): 831-848 (2016)Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance., , and . Inf. Syst. Res., 22 (1): 153-169 (2011)Beauty and Counter-signaling in Online Matching Markets: Evidence from a Randomized Field Experiment., and . ICIS, Association for Information Systems, (2018)Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment., , and . Manag. Sci., 67 (2): 808-827 (2021)Panel: Digital Resilience During Covid: Fleeting or Enduring., , , , , , and . ICIS, Association for Information Systems, (2021)Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment., , and . ICIS, Association for Information Systems, (2014)Impact of Message Design on Online Interactions: An Empirical Investigation., , and . ICEC, page 64. ACM, (2014)Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs.. Manag. Sci., 51 (3): 483-496 (2005)The Impact of E-Commerce on Competition in the Retail Brokerage Industry., , , , , and . Inf. Syst. Res., 16 (4): 352-371 (2005)Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment., , , and . Inf. Syst. Res., 30 (2): 523-539 (2019)