%0 Journal Article %1 journals/chb/LarocheHRS12 %A Laroche, Michel %A Habibi, Mohammad Reza %A Richard, Marie-Odile %A Sankaranarayanan, Ramesh %D 2012 %J Comput. Hum. Behav. %K dblp %N 5 %P 1755-1767 %T The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. %U http://dblp.uni-trier.de/db/journals/chb/chb28.html#LarocheHRS12 %V 28

@article{journals/chb/LarocheHRS12, added-at = {2020-02-18T00:00:00.000+0100}, author = {Laroche, Michel and Habibi, Mohammad Reza and Richard, Marie-Odile and Sankaranarayanan, Ramesh}, biburl = {https://www.bibsonomy.org/bibtex/2e7aee0f997f37562608d4fc782a93526/dblp}, ee = {https://doi.org/10.1016/j.chb.2012.04.016}, interhash = {3bd422115d02735249ed1e7b86216a6f}, intrahash = {e7aee0f997f37562608d4fc782a93526}, journal = {Comput. Hum. Behav.}, keywords = {dblp}, number = 5, pages = {1755-1767}, timestamp = {2020-02-19T11:58:46.000+0100}, title = {The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.}, url = {http://dblp.uni-trier.de/db/journals/chb/chb28.html#LarocheHRS12}, volume = 28, year = 2012 }