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Disambiguation of "Laroche, Michel"

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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.

, , , and . Comput. Hum. Behav., 28 (5): 1755-1767 (2012)

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Marc Laroche

Bernd Laroche

Bernd Laroche

Bernd Laroche

Bernd Laroche

 

Other publications of authors with the same name

Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter., , and . Int. J. Inf. Manag., (2019)How Do Expressed Emotions Affect the Helpfulness of a Product Review? Evidence from Reviews Using Latent Semantic Analysis., and . Int. J. Electron. Commer., 20 (1): 76-111 (2015)Le marketing fondements et applications, , and . La collection administration de McGraw-Hill McGraw-Hill, Montréal u.a., (1982)Analyzing electronic word of mouth: A social commerce construct., and . Int. J. Inf. Manag., 37 (3): 202-213 (2017)The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice., , , , , , , , , and 4 other author(s). Int. J. Inf. Manag., (2020)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty., , , and . Comput. Hum. Behav., 28 (5): 1755-1767 (2012)Applications of business intelligence and analytics in social media marketing., and . Int. J. Inf. Manag., (2019)Caged, helpless but not bored: consumption values derived from over-the-top platforms during pandemic., , , , and . Inf. Technol. People, 37 (1): 422-448 (2024)International advertising, and . Bibliography series American Marketing Assoc., Chicago, Ill., (1993)Consumer brand categorization and price-quality evaluation, and . DBW-Depot Poeschel, Stuttgart, Kurzfassung. - Rev. June 1985 edition, (1985)