%0 Journal Article %1 journals/mansci/TanM05 %A Tan, Yong %A Mookerjee, Vijay S. %D 2005 %J Manag. Sci. %K dblp %N 8 %P 1236-1249 %T Allocating Spending Between Advertising and Information Technology in Electronic Retailing. %U http://dblp.uni-trier.de/db/journals/mansci/mansci51.html#TanM05 %V 51

@article{journals/mansci/TanM05, added-at = {2020-06-30T00:00:00.000+0200}, author = {Tan, Yong and Mookerjee, Vijay S.}, biburl = {https://www.bibsonomy.org/bibtex/21f1ae3ea52b42d8b11bc1bb80475e7f6/dblp}, ee = {https://doi.org/10.1287/mnsc.1050.0424}, interhash = {a7b1dfbe39744ec1ae9f4a161ae43baa}, intrahash = {1f1ae3ea52b42d8b11bc1bb80475e7f6}, journal = {Manag. Sci.}, keywords = {dblp}, number = 8, pages = {1236-1249}, timestamp = {2020-07-01T11:41:01.000+0200}, title = {Allocating Spending Between Advertising and Information Technology in Electronic Retailing.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci51.html#TanM05}, volume = 51, year = 2005 }