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Disambiguation of "Mookerjee, Vijay S."

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Allocating Spending Between Advertising and Information Technology in Electronic Retailing.

, and . Manag. Sci., 51 (8): 1236-1249 (2005)

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Reena Mookerjee

Balakumar Vijayakrishnan

Vijay Divi

Vijay Singh

Preethi Vijayaraj

 

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