%0 Journal Article %1 Fan:2014:PSM:2602695.2602574 %A Fan, Weiguo %A Gordon, Michael D. %C New York, NY, USA %D 2014 %I ACM %J Commun. ACM %K media monitoring social %N 6 %P 74--81 %R 10.1145/2602574 %T The Power of Social Media Analytics %U http://doi.acm.org/10.1145/2602574 %V 57 %X How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

@article{Fan:2014:PSM:2602695.2602574, abstract = {How to use, and influence, consumer social communications to improve business performance, reputation, and profit.}, acmid = {2602574}, added-at = {2014-11-29T17:49:56.000+0100}, address = {New York, NY, USA}, author = {Fan, Weiguo and Gordon, Michael D.}, biburl = {https://www.bibsonomy.org/bibtex/207182b739cda3f1c7d1d7ed72dbdd3db/griesbau}, description = {The power of social media analytics}, doi = {10.1145/2602574}, interhash = {00d2a65b17f1b630737318d413829ec9}, intrahash = {07182b739cda3f1c7d1d7ed72dbdd3db}, issn = {0001-0782}, issue_date = {June 2014}, journal = {Commun. ACM}, keywords = {media monitoring social}, month = jun, number = 6, numpages = {8}, pages = {74--81}, publisher = {ACM}, timestamp = {2014-11-29T17:49:56.000+0100}, title = {The Power of Social Media Analytics}, url = {http://doi.acm.org/10.1145/2602574}, volume = 57, year = 2014 }