%0 Journal Article
%1 Fan:2014:PSM:2602695.2602574
%A Fan, Weiguo
%A Gordon, Michael D.
%C New York, NY, USA
%D 2014
%I ACM
%J Commun. ACM
%K media monitoring social
%N 6
%P 74--81
%R 10.1145/2602574
%T The Power of Social Media Analytics
%U http://doi.acm.org/10.1145/2602574
%V 57
%X How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
@article{Fan:2014:PSM:2602695.2602574,
abstract = {How to use, and influence, consumer social communications to improve business performance, reputation, and profit.},
acmid = {2602574},
added-at = {2014-11-29T17:49:56.000+0100},
address = {New York, NY, USA},
author = {Fan, Weiguo and Gordon, Michael D.},
biburl = {https://www.bibsonomy.org/bibtex/207182b739cda3f1c7d1d7ed72dbdd3db/griesbau},
description = {The power of social media analytics},
doi = {10.1145/2602574},
interhash = {00d2a65b17f1b630737318d413829ec9},
intrahash = {07182b739cda3f1c7d1d7ed72dbdd3db},
issn = {0001-0782},
issue_date = {June 2014},
journal = {Commun. ACM},
keywords = {media monitoring social},
month = jun,
number = 6,
numpages = {8},
pages = {74--81},
publisher = {ACM},
timestamp = {2014-11-29T17:49:56.000+0100},
title = {The Power of Social Media Analytics},
url = {http://doi.acm.org/10.1145/2602574},
volume = 57,
year = 2014
}