%0 Conference Paper %1 Lefebvre2000 %A Lefebvre, R. Craig %B Handbook of Marketing and Society 2001 %C Sage, Thousand Oaks, New Delhi %D 2001 %I Sage %K marketing media models om09 smm social thories %P 506-518 %T Theories and Models in Social Marketing %U http://www.socialmarketers.net/library/theory-and-models/doc_download/5-theoreticalmodelsinsocialmarketing

@inproceedings{Lefebvre2000, added-at = {2011-11-02T11:33:52.000+0100}, address = {Sage, Thousand Oaks, New Delhi}, author = {Lefebvre, R. Craig}, biburl = {https://www.bibsonomy.org/bibtex/2b365ba8cc4183842a22e616a626f5d94/griesbau}, booktitle = {Handbook of Marketing and Society 2001}, interhash = {a8fc5abe2e24a73de8012efbed119f93}, intrahash = {b365ba8cc4183842a22e616a626f5d94}, keywords = {marketing media models om09 smm social thories}, pages = {506-518}, publisher = {Sage}, timestamp = {2011-11-02T11:33:52.000+0100}, title = {Theories and Models in Social Marketing}, url = {http://www.socialmarketers.net/library/theory-and-models/doc_download/5-theoreticalmodelsinsocialmarketing}, year = 2001 }