%0 Journal Article %1 ho2010viral %A Ho, Jason YC %A Dempsey, Melanie %D 2010 %I Elsevier %J Journal of Business Research %K 20 Marketing Student viral %N 9 %P 1000--1006 %T Viral marketing: Motivations to forward online content %U http://uxscientist.com/public/docs/uxsci_4.pdf %V 63

@article{ho2010viral, added-at = {2014-08-15T14:14:00.000+0200}, author = {Ho, Jason YC and Dempsey, Melanie}, biburl = {https://www.bibsonomy.org/bibtex/2f6a8879434a0f2005696c3d0a50d227b/griesbau}, interhash = {7bf0d48a95e192d73b27024ed9ecf8f9}, intrahash = {f6a8879434a0f2005696c3d0a50d227b}, journal = {Journal of Business Research}, keywords = {20 Marketing Student viral}, number = 9, pages = {1000--1006}, publisher = {Elsevier}, timestamp = {2014-08-15T14:14:00.000+0200}, title = {Viral marketing: Motivations to forward online content}, url = {http://uxscientist.com/public/docs/uxsci_4.pdf}, volume = 63, year = 2010 }