%0 Book %1 GVK021915393 %A Evans, Joel R. %A Berman, Barry %C New York, NY u.a. %D 1982 %I Macmillan %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021915393&sourceid=fbw_bibsonomy %@ 0023345004

@book{GVK021915393, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Evans, {Joel R.} and Berman, {Barry}}, biburl = {https://www.bibsonomy.org/bibtex/22aaacaa7a9f9c10211c9b3a88acc6e94/fbw_hannover}, interhash = {df4f780cbc1c548a10e2a2bab6018d48}, intrahash = {2aaacaa7a9f9c10211c9b3a88acc6e94}, isbn = {0023345004}, keywords = {Marketing}, pagetotal = {XXVI, 723, 64}, ppn_gvk = {021915393}, publisher = {Macmillan}, timestamp = {2009-08-21T09:47:53.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021915393&sourceid=fbw_bibsonomy}, year = 1982 }