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Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising

, and . Journal of Advertising Research, 51 (March): 59--71 (2011)

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The impact of the internet on horizontal and vertical competition: Market efficiency and value chain reconfiguration., , and . The Economics of the Internet and E-commerce, volume 11 of Advances in Applied Microeconomics, Emerald, (2002)Media, and . Phoenix, London, (1998)Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising, and . Journal of Advertising Research, 51 (March): 59--71 (2011)