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Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)On Conceptualizing Media Effects. Studies in Communication, (1980)Introduction: Shoulders to Stand On, , , и . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)McLuhan: Where Did He Come From? Where Did He Disappear?, и . Canadian Journal of Communication, (1998)Persönlicher Einfluß und Meinungsbildung, и . Oldenbourg, München, (1962)Utilization of mass communication by the individual, , и . The Uses of Mass Communication, Sage Publications, Beverly Hills, (1974)Personal Influence: The Part Played by People in the Flow of Mass Communications, и . Transaction Publishers, (октября 2005)Mass Media Effects. International Encyclopedia of Communications 2, 2, Oxford University Press, New York, (1989)