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Online expansion of rare queries for sponsored search., , , , , , and . WWW, page 511-520. ACM, (2009)On the Problem of Approximating the Number of Bases of a Matroid., , and . Inf. Process. Lett., 50 (1): 9-11 (1994)Optimizing relevance and revenue in ad search: a query substitution approach., , , , , and . SIGIR, page 403-410. ACM, (2008)A semantic approach to contextual advertising., , , and . SIGIR, page 559-566. ACM, (2007)Robust classification of rare queries using web knowledge., , , , , and . SIGIR, page 231-238. ACM, (2007)Web Advertising., and . Encyclopedia of Database Systems (2nd ed.), Springer, (2018)Web Advertising., and . Encyclopedia of Database Systems, Springer US, (2009)Algorithmic Challenge in Online Advertising.. AAIM, volume 5564 of Lecture Notes in Computer Science, page 1. Springer, (2009)The New Frontier of Web Search Technology: Seven Challenges., , and . SeCO Workshop, volume 6585 of Lecture Notes in Computer Science, page 3-9. Springer, (2010)Existence and Construction of Edge-Disjoint Paths on Expander Graphs., , and . SIAM J. Comput., 23 (5): 976-989 (1994)