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Power to the (Shopping) People! Changing Traditional Customer-Vendor Interaction in Online Markets by ICT-Enabled "Group Buying"

, , and . Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges, volume 19 of Lecture Notes in Information Systems and Organisations (LNISO), Springer International Publishing Switzerland, Cham, Switzerland, (2016)
DOI: 10.1007/978-3-319-38974-5_16

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