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Editorial: Electronic Banking., and . Informationstechnik Tech. Inform., 38 (1): 5-10 (1996)Dienstleistungen zur Differenzierung bei zunehmender Produkthomogenität., and . HMD Prax. Wirtsch., (1996)Dienstleistungsmarketing. Schriftenreihe Schwerpunkt Marketing FGM-Verl., München, 8. Aufl edition, (1998)Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases., , , and . MCPC, page 69:1. Technical University Munich, (2003)QR-Codes — Marketing-Hype oder effektives Instrument?, , and . Marketing Review St. Gallen, 31 (5): 62-72 (2014)Dienstleistungsmarketing. Schriftenreihe Schwerpunkt Marketing FGM-Verl., München, 7. Aufl. edition, (1996)Dienstleistungsmarketing. Schwerpunkt Marketing FGM-Verl., Augsburg, 1. Aufl edition, (1983)Dienstleistungsmarketing. Schwerpunkt Marketing FGM-Verl., Augsburg, 5. Aufl. edition, (1992)Service Engineering zur Internationalisierung von Dienstleistungen, , and . Service Engineering, Springer, Berlin, (2006)First National Bank of Chicago: Markterfolg durch Qualität, and . Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing FGM-Verl., München, (1995)