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Forecasting the nearly unforecastable: why aren't airline bookings adhering to the prediction algorithm?, , , , and . Electron. Commer. Res., 21 (1): 73-100 (2021)Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data., , and . IUI Companion, page 132-133. ACM, (2020)Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas., , , and . HCI (37), volume 12217 of Lecture Notes in Computer Science, page 82-100. Springer, (2020)Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes., , , , and . HCI (37), volume 12217 of Lecture Notes in Computer Science, page 101-120. Springer, (2020)Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact., , and . Data Inf. Manag., 4 (4): 237-249 (2020)A Survey of 15 Years of Data-Driven Persona Development., , , and . Int. J. Hum. Comput. Interact., 37 (18): 1685-1708 (2021)How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising., , , , and . Int. J. Hum. Comput. Interact., 37 (2): 141-155 (2021)How does an imaginary persona's attractiveness affect designers' perceptions and IT solutions? An experimental study on users' remote working needs., , , and . Inf. Technol. People, 36 (8): 196-225 (2023)The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task., , , , , and . HCI (48), volume 14054 of Lecture Notes in Computer Science, page 288-310. Springer, (2023)Suggestions for Online User Studies - Sharing Experiences from the Use of Four Platforms., , and . HCI (40), volume 13094 of Lecture Notes in Computer Science, page 127-146. Springer, (2021)